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How to Keep Design Costs to a Minimum

Style reference collection
Have fun collating your favourite style references. Photo by Kelly Sikkema on Unsplash

There's no questioning the importance of successful design; it can make of break the impact of a marketing campaign, company launch or event. What's always less clear is the cost of achieving such success.

As a local printer in Cambridge, we've always been keen to stress our USP as having an in-store team, trained in both graphic design and print production - we always have someone on hand to see a print project through from initial design concept to production. With low cost, and a quick turnaround, this is about as streamlined as design and print can be. Our staff are designing for machines and processes that they know how to use, eliminating any setbacks which occur when print is commissioned separately. The headache of managing communication between printer and designer is something we think everyone should be saved from!

With low cost, and a quick turnaround, this is about as streamlined as design and print can be.

Of course, a full design service isn't something which is always required, but our experienced team will always quality check files and ensure they are optimised for print. If you've done the hard work but need a little help getting your design over the finish line, we're on hand to help - file preparation for specialist finishes or die-cutting, page pagination, data merges, brochure layouts - if it's print related, we'll be able to do it.

'Design and Print - A Perfect Match', printed poster
Our combined service of 'Design and Print' has been on offer since we started back in 2009!

At Minuteman Press Cambridge, we're always looking to offer our customers the best value for money and this is the same for our graphic design service. Charged on a time basis, as is the norm across the industry, we encourage you to come to us with as fully fledged an idea as possible. That means preparing all of the necessary content: photographs, copy and colours along with having an idea of style and layout that you want in your completed project.

Not sure where to start? We always recommend taking the time to think about how your want your final print to look - pick out examples of design you like both in print and on the internet. Having a clear vision of what you would like to create will help give us direction, keep graphic design time, and the subsequent fee, to a minimum as well as the end result answering your needs. We will never copy another design, but it's important to take the guesswork out of the process in order to save time and keep costs low.

Follow the steps below to get the best value and results from our graphic design service.

1. Understand your needs

The better you understand what you want, the better your designer can deliver it to you.

Getting to grips with the needs of your project from the outset, including both visual (style, colour etc) and business (target audience, intended result etc), will help set a clear and well-constructed brief for your designer.

2. Share visual examples

3. Give clear feedback

4. Check the proof

Post-it Notes detailing business needs and aims for a design brief
Figure out and list the aims for your print project, Photo by Jason Goodman on Unsplash

By using a combined design and print service, you'll have saved yourself bundles of time by not having to manage back and forth communications, but by following the steps above we can continue the efficiencies and keep the cost of design low. With your input leading the way, you'll be amazed at the possibilities combined brain power can achieve!

Contact us today to start working on your next print project.

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