Whether you took the plunge and reopened on the 12th or are getting ready for the next easing of restrictions, we’ve put a handy print essentials guide and checklist together to help boost your business post-lockdown and beyond.
Our printers are back filling the store with their whirring and we are delighted to have our full team back. We’ve taken the opportunity to give our frontage a little refresh with new bollard covers as nothing marks a new chapter better than shiny new prints!
Display an eye catching poster in your window, print brand new menu boards, or, if you’re feeling really fancy, fly some flags! These all offer an opportunity to greet and uplift a customer before they’ve stepped through your door!
1. Outdoor Display
When you need to take your message outside, it's crucial that your prints can withstand the elements - our team can advise you on your best options (the range is pretty exhaustive). You can rest assured that your choice will be weatherproof. Our range of banners, A-frames, display boards, floor stickers and bollard covers all come with a quick turnaround, so there'll be no delay in making an impact with your storefront.
Customers will want to know what to expect before entering your business - for clear communication why not go big with display boards? Our waterproof Foamex boards are perfect for displaying a menu or service list outdoors as they can be printed up to A0 and, therefore, read from a distance. Our design team can work with your existing branding to ensure all of your signage is consistent - you don't want to be confused with the business next door!
2. Indoor Signage & Display
Getting your message right, giving reminders of safety protocols and highlighting your service offering will help to ensure a smooth and stress-free experience for both customers and staff. Table and counter top displays are great for minimising customer and staff contact as the relevant information is printed on a strut or tent card - this could be a QR code, menu or distancing reminder. Creating an environment where the expectations are clear for staff and customers alike, will help in creating a safe and welcoming environment.
Roller banners are excellent for making a visual impact and can be, simultaneously, used as a physical barrier. Over the last year we've all become used to the idea of change - with the portable nature of roller banners this comes in particularly handy if you need to adapt your one way systems etc. We are now able to print and supply clear roller banners which are perfect for use as screens and non-intrusive barriers.
All of our poster and board printing options are available in large format and our in-store 10-colour photo printer will deliver posters up to A0 with a same day turnaround. With art-print quality you can be sure that your prints will have long lasting impact and project the professionalism of your business.
3. Printed Add-ons
Your customers are likely to be as delighted to see you as you are them - reward loyal customers with gift vouchers, thank you postcards, loyalty and business cards. It's the perfect chance to make your customers feel special and remind them how excellent you are!
Gifting a brochure or pamphlet of your products and/or services is a great way to keep your business front of mind and makes it easy for customers to recommend you. With our specialist finishes and paper stocks, you have the chance to create something really
different and worthy of hanging on to - the ultimate goal of printing!
Talk to us about elevating your order by using foiling or our specialist digital inks (white, metallic and clear) to be sure to leave a lasting impression. As a local business, we'll be more than happy to print out proofs to ensure you're happy with the results before giving the go-ahead. Unlike an online printer, we eliminate the financial risks of going a little bit fancy!
4. Design
We've all become used to, and perhaps a little numb, to the bombardment of signage and notices in our public spaces, high streets and work places - this presents an exciting opportunity and need to create some head-turning designs! In order to get noticed, you are going to have to stand out.
Good design offers the chance to brighten someone's day and can also showcase the positivity of your business going forward. Luckily, here at Minuteman Cambridge, our staff are not only masters of our industry-leading printers but are also on hand to offer their fully-trained graphic design services across our product range. If you're looking to start from scratch, tweak existing artwork or are simply wanting advice, our staff will always be happy to help.
We are so happy to see some of our favourite businesses in Cambridge reopening their doors and are looking forward to hopefully see some of the local faces we have missed so much over the last year - albeit at a distance of course!
We've been printing for Cambridge since 2009 - use our expertise and speedy service to boost your business post lockdown. As ever our friendly team will be smiling behind the PPE!